AbOUT Magazine

Country Music Returns to Club Land! Neon Boots announces it’s launch.


Get ready country boys,Texas’ Largest Gay Country and Western Bar is coming to Houston. With the sad departure of the ever loved Brazos River Bottoms or the BRB as most people called it, comes a new chapter in Houston’s “Country” music nightlife for the L.G.B.T.Q community, and it’s name is Neon Boots. Neon Boots will take over the historic Esquire Ball Room.

Slated to open in August, the newest fixture in country music dance halls with nearly 10,000 square feet in club space. Thats nearly the size of South Beach.A club that can easily hold 600 people inside With a massive outdoor area that will boast several bars and possible sand volleyball that can hold an additional 200 people.

Located at 11410 Hempstead Highway, Houston, TX 77092. Right outside the loop, and plenty of parking. No need to walk for blocks, and get this it’s FREE Parking!

Before there was Gilley’s, there was The Esquire Ballroom.  Built in 1955 on what was then the outskirts of Houston on the Old Washington County Road (Hempstead Highway). The Esquire hosted many acts and events (even boxing matches) until its close in 1995. Neon Boots Management is hard at work revamping the venue to get it ready for it’s Houston debut.

Patsy Cline at The Esquire

Patsy Cline at The Esquire

The Esquire Ballroom is rich in country music history, legends from Wille Nelson to Pasty Cline graced the stage. Interesting enough, Always…Patsy Cline, produced by Ted Swindley, premiered in 1988. The story was taken and expanded from a section of the Cline biography, Honky Tonk Angel. It chronicled the real-life story of her encounter in 1961 with Louise Seger, a fan and Mississippi native who arrived early at The Esquire Ballroom for Cline’s performance. In a chance encounter before the show, the two met and formed a lasting friendship.

The Esquire Ballroom in 1955

The Esquire Ballroom in 1955

In the musical, Cline expresses her worry to Seger over the attendance that night, and Seger tells her she’ll have no problem filling the hall. She later persuades Cline to spend the night at her house rather than a hotel. They stay up all night talking, and do a radio spot in the morning.

Larry Butler & Willie Nelson

Larry was a regular act at the Esquire in the 1950s. One night he and his band were rehearsing at the Esquire Club in Houston Texas. A young man came in the club and asked for a job with the band. He also tried to sell Larry some of his songs for ten dollars apiece. Larry told him that his songs were too good and to keep them. Larry loaned him some money and gave him a job in the band. That young man was none other than Willie Nelson. Willie and Larry still remain the best of friends today and visit often.

With all this history in country music, this place is fitting for the return of life for the new Neon Boots Bar.

Legends that appeared at the Esquire Ballroom:
• Willie Nelson
• Patsy Cline
• Jim Reeves
• George Jones
• Larry Butler
• Joe Barry



Cade Michals is the CEO and Publisher of about | That LLP which owns AbOUT Magazine. Cade is hands on in the day to day operations of AbOUT Magazine along with about | That Marketing and Public Relations.


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