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Style.wav, No. 1: LU/X

Style.wav is a recurring fashion and beauty multimedia column created by Stoo Gogo & Gin Martini. This first installment features LGBTQ synth-pop artist LU/X (Luis Cerda), styling by Gin Martini, and creative direction by Stoo Gogo. 

Inspired by the visuals created by local band Wild Moccasins with Dario Robleto for their exciting new record, Look Together, Stoo Gogo and Gin Martini travel with up-and-coming, LGBQT synth-pop artist Luis Cerda (artistically known as LU/X) on a fantastical journey towards finding the freedom within music and beyond.

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Photo by Stoo Gogo.

Stoo Gogo: What are your influences as a musician?

LU/X: My influences often vary. Growing up we didn’t have cable, so I just grew up listening to Mexican artists like Juan Gabriel or Gloria Trevi. It wasn’t until I got the internet when I found artists like Gaga and CHVRCHES, just to name a few. Around 18, is when I started to enjoy pop music. It would take me to a whole different world. I didn’t know why I connected with it, but it just felt right. But lately, most of my influences are 80s or synth-pop driven. CHVRCHES, M83, and Depeche Mode are my current favorites.

 

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Photo by Stoo Gogo.

How would you describe your style as an entertainer?

It’s a forever work in progress. Most of my style started with me accessorizing my insecurities with masks and face makeup. Now, I am venturing more into taking risks. If I could dress the music I’m working on now it would be colorful with elements of grunge. It’s all about freedom. Sometimes when I create new songs I imagine what I’m wearing.

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Photo by Stoo Gogo.

How do you view your queerness within your work?

I’m starting to use [queerness] as a way to educate people. Especially for people who are stuck in a close-minded realm. I feel I am there, but I want to show people what it means to be queer. A song I’m working on now called “Oh, the Moonlight” is inspired by being gay as fuck [and] dancing. It’s actually inspired by you, Stoo, when I watch you dance. I even have one song talking about an ex. It’s hella personal and it’s very straight-forward about what happened in that relationship.

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Photo by Stoo Gogo.

What are your plans with your music in 2018?

I definitely want to finally want to put it all out there. I’m sitting on so many songs right now. For me, I’m growing into this mentality of independence. Something about that makes me feel good. If people like it, heck yeah. If they don’t … heck ya. The vibe of the new music is about a good time on a Friday night. You know, like, when I go out to Barbarella. I get so much freedom going out, but a lot of people feel self conscious dancing at the club. And with this [project] you don’t have to.

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Photo by Stoo Gogo.

And now a little more from Stoo & Gin:

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GIN MARTINI is a fashion and beauty contributor for About Magazine. She is also behind the looks of some of your favorite local drag artists. Between Running Gin Martini DesignsGin Martini Music, and teaching the youth how to sew over at Workshop Houston, she has been the go-to-gal for Last Minute Style. From Pride Superstar winner 2015 to Face Award nominee for Fashion Design of the Year, Gin is here to give you the Inside look at queer fashion in Houston, Texas. Gin lives in and works from Houston, Texas.

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STOO GOGO is a fashion and beauty contributor for About Magazine. Though he is known as the other half of BLING ST. (a local Pop band that received billing as the #1 Houston Album of 2017 by the Houston Chronicle), Stoo has always utilized fashion as a tool within his creative and personal lives. By collaborating with Gin Martini, Stoo is ready to explore the fabulosity living in Houston. He lives in and works from Houston, Texas.

Addicted Dives into Summer with a ‘Splash’

Addicted Splash Menswear Summer Gay Fashion
Photo by Leonardo Corredor.

Addicted Sportswear Dives into Summer with its ‘Splash’ Collection

1V7A9832 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

In celebration of summer, Addicted, the naughty little sister brand of ES Collection,  has unveiled its steamiest swim collection ever, “Splash.”    “This summer’s swimwear collection features bright, bold colors with one of a kind prints and tongue-and-cheek slogans,” explains the collections’ founder, Ed Suner.  “It’s playful, fun, a bit racy but also sporty, stylish, and designed to last so guys can enjoy the summer sun to its maximum.” 

“Addicted has never been known for subtle details, and this summer’s collection of swim gear is certainly no exception to that rule,” laughs Nir Zilberman, the brand’s USA agent.  “I’d venture to say ‘Splash’ is  Addicted’s wildest collection yet!”
1V7A9435 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

“‘Splash’ offers the quality, fit and comfort the Addicted brand is known for,” says designer Carmen Monforte.  “All gear is designed with fashionable gay men in mind.  They are intended for guys who feel good about themselves, are comfortable with their bodies and are daring enough to flaunt it.” 

Suits are made from fast drying, high stretch, lightweight fabric that is heat moulded for reduced seams and a contoured fit.   There is a wide range of designs in the collection from star, graffiti, floral and camouflage prints to shark and warrior motifs.  Some are emblazoned with tongue-in-cheek sayings like “Top/Bttm,” “Harder than a Rock,” “Slap Me” and “Slut,”  and some contain a removable pack up insert for extra boost and comfort.
As always, all garments are finely and meticulously crafted by Addicted’s superior artisan team.  “As a men’s fashion label, materials and craftsmanship are top priority,” Monforte continues.  “More time is put into the sewing of each piece so that they are built to last, even through the roughest summer play.  The suits are tailored to fit every body type perfectly.”
SUMMER18_-24 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

 The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the sexually charged side of Addicted’s “Splash” collection. 

Addicted is the sister line from ES Collection, the popular men’s athletic wear company. Since  2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear.  It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.  
Addicted’s “Splash” collection is sold directly at Addicted.es,  as well as at select retail partners worldwide.
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Photo by Leonardo Corredor.

Addicted Brings ‘AD Fetish’ Summer Line to Retailers

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Menswear Line, AD Fetish by Addicted, Brings Summer Lovin’ into the Sex Dungeon

(NEW YORK CITY) – Ever since Olympic medallist and figure skater Adam Rippon showed up on the Oscars red carpet last month in an S&M inspired tuxedo that included a leather harness and bow tie, fetish has been everywhere! Now Addicted, the popular men’s wear line, is luring guys even deeper into the forbidden subculture with AD Fetish, their edgy collection of kink wear. The collection features stylish tank tops, jock straps, harnesses, singlets, lingerie, leather items and even cock rings, finely and meticulously crafted by Addicted’s superior artisan team. “Customers were craving a harder line of gear that re-imagined the Addicted brand for the S&M scene,” explains founder Eduardo Suner. “Our AD Fetish collection blends fashion with erotica. It offers the same quality, fit and comfort found in our popular sports collection, but as the new summer campaign depicts, takes the fun into the dark, steamy depths of the sex dungeon.”

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Photo by Leonardo Corredor

“The gear doesn’t just look good, it feels good,” continues Nir Zilberman, the brand’s USA agent. “The leather is softer than traditional fetish gear. Shirts and pants are tailored to fit every body shape perfectly. And while traditional fetish wear breaks or rips quickly, AD Fetish is built to last, even through the roughest play.”

“The team has had fun experimenting with materials such as rubber, leather, and transparencies for these latest creations,” says designer Carmen Monforte. “We were also careful to keep in mind the significance a particular color has to the community and the very specific message it delivers,” she adds. Traditionally, colors have been used to depict a guy’s sexual preference from blue meaning DTF to red, a more aggressive DTF, and yellow (DTF with water).

AD Fetish is the first fetish line from Addicted, the popular men’s wear company. Since 2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear. It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.

The AD Fetish collection is sold directly at www.adfetish.com, as well as at select retail partners worldwide.

Addicted Sportswear Launches Spring Collection

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Addicted Sportswear Launches The Spring Season of Love with its ‘Lust’ Collection

In celebration of the spring season of love, Addicted, the naughty little sister brand of ES Collection,  has unveiled its “Lust” underwear collection.    “This season’s underwear collection is highly sensual and sexual but with a sense of humor,” explains the collections’ founder, Ed Suner.  “It’s sassy, jovial, and ironic but also fresh, sporty and stylish.”  The “Lust” collection features tight-fitting briefs in fire-y flames, neon leopard and superhero prints, emblazoned with tongue-in-cheek sayings like “Horny,” “Love Me Hard,” “Ready to Milk” and “High Class Hooker.”
“‘Lust’ offers the quality, fit and comfort Addicted has become famous for,” continues designer Carmen Monforte.   “All gear is designed with fashionable gay men in mind.  They are intended for guys who feel good about themselves, are comfortable with their bodies and are daring enough to be overtly racy.”
As always, all garments in the collection are finely and meticulously crafted by Addicted’s superior artisan team.  “As a men’s fashion label, materials and craftsmanship are top priority,” Monforte confirms.  “More time is put into the sewing of each garment so that they are built to last, even through the roughest play.  They are tailored to fit every body type perfectly.”
LUST_-15 Addicted Sportswear Launches Spring Collection
“They’re also interchangeable,”  adds Nir Zilberman, the brand’s USA agent.  “They’re perfectly suited to be worn on the field and in the bed.  Who says sports briefs can’t be sexy too?”
The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the steamy side of Addicted’s “Lust” collection.  The provocative images have  been a big hit on the brand’s social media.
Addicted is the sister line from Addicted, the popular men’s athletic wear company. Since  2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear.  It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.  
Addicted’s “Lust” collection is sold directly at addicted.es,  as well as at select retail partners worldwide.