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EXCLUSIVE: Adam Hancock Releases Jacock Men’s Underwear

Jacock Adam Hancock Underwear Men Ripcord

Adam Hancock isn’t just modeling underwear behind the bar of Ripcord anymore — now he’s created his own fashion line of men’s underwear.

(HOUSTON) – When it comes to underwear, nobody knows the topic better than the man who wears nothing but them as he’s serving up cocktails behind the inside counter at Montrose’s favorite leather bar, Ripcord. His name is Adam Hancock, and if you’ve ever been inside the watering hole located at 715 Fairview in Montrose, you’ve probably see him there serving up drinks clad in nothing but his skivvies. From the customers come no complaints — Hancock certainly does have the sort of body that constitutes showing off. But aside from his muscular frame, something patrons have noted isn’t just the fact that he is wearing underwear, but the brands of underwear he would wear. But for those who have been paying attention as of late, the brand worn most recently probably isn’t one they’d been familiar with before. After all, it was an invention of his own creation.

jacock1 EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo by Adam Hancock + Co.

That’s right. Just last week, bartender and newly-minted entrepreneur, Adam Hancock, released his own brand of men’s underwear under the name Jacock — a name he created using the initials of his first and middle name, plus the ‘-cock’ of his last name. As described on the official Jacock website,

“Gone are the days you have to tolerate crotch wedgies, sweaty balls, chafing and scratchy fabric.”

It continues by saying that, “Jacocks are the only underwear made for male comfort, support, flexibility and style,” describing that this is done by using breathable fabric, a support pouch for the penis and testicles which Hancock affection refers to as “Adam’s pouch”, comfortable elastic waist banding, hand-selected fabrics, and custom designs. With Hancock’s line of underwear contoured for the male anatomy, he’s created a line that utilizes science and style to enhance the experience of men’s underwear.

Jacock EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo courtesy of www.Jacock.com

Talking exclusively to About Magazine about the Jacock brand, Adam Hancock sat down with About Magazine’s fashion columnist, Stoo Gogo.


Stoo Gogo: First and foremost, tell me about yourself.

Adam Hancock: I’m from Arkansas. I moved to Houston eight years ago and started working as a go-go dancer. Nowadays you can find me either napping or slinging drinks at Ripcord in Houston wearing my Jacocks.

What are your intentions for creating the underwear line Jacock?

I’ve been working on Jacock for almost a year now. Of course, I never realized how much effort it was going to take to build the brand and the company. It’s been an amazing learning experience. Jacock is a problem-solutions brand. I want to make men’s lives better by giving them an underwear product that’s comfortable, flexible, and supportive — so they can feel good, simply. But over the years, you wouldn’t believe how many underwear I’ve bought and tried that really missed the mark. I choose fabric that’s flexible, plus all our underwear has a pouch (what I call, “Adam’s pouch”). It provides your assets support and prevents chafing. 97% of men hang either left or right. Only 3% of men (usually those 2.75 inches of package) hang straight. Traditional underwear is made for that 3% of the male population; but Jacock is here to change that.

jacock4 EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo by Adam Hancock + Co.

There are many male underwear brands on the rise. Why do you think underwear is important for self-expression personally and sexually?

Attitudes are contagious. I want guys to feel good, be relaxed and confident, and not all bunched up tight. Jacock underwear is more than just for self-expression. Actually, it’s more about self-confidence. When you are truly confident with what you have, who you are as a person, it translates to feeling good and eventually shows in every aspect of your life.

What is the vibe for this collection and the future of Jacock?

The first collection, which launched [at the time of this interview] 5 days ago, is really about the basics, our foundation styles. My first drawing board ideas were about getting down to what matters, what I really wanted this underwear to do. The vibe of the collection is: simple, sexy, classy.

In the coming months, we will be more risqué. We will be expanding into jockstraps and different styles of briefs while still ensuring comfort, support, and flexibility. It’s exciting to finally tell you all about Jacock.

jacock3 EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo by Adam Hancock + Co.

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Adam would like to thank his friends who aided him in the photography taken above. 

Contributions to this article were made by Anthony Ramirez. 

Addicted Sportswear Launches Spring Collection

Lust Addicted Fashion Underwear LGBTQ

Addicted Sportswear Launches The Spring Season of Love with its ‘Lust’ Collection

In celebration of the spring season of love, Addicted, the naughty little sister brand of ES Collection,  has unveiled its “Lust” underwear collection.    “This season’s underwear collection is highly sensual and sexual but with a sense of humor,” explains the collections’ founder, Ed Suner.  “It’s sassy, jovial, and ironic but also fresh, sporty and stylish.”  The “Lust” collection features tight-fitting briefs in fire-y flames, neon leopard and superhero prints, emblazoned with tongue-in-cheek sayings like “Horny,” “Love Me Hard,” “Ready to Milk” and “High Class Hooker.”
“‘Lust’ offers the quality, fit and comfort Addicted has become famous for,” continues designer Carmen Monforte.   “All gear is designed with fashionable gay men in mind.  They are intended for guys who feel good about themselves, are comfortable with their bodies and are daring enough to be overtly racy.”
As always, all garments in the collection are finely and meticulously crafted by Addicted’s superior artisan team.  “As a men’s fashion label, materials and craftsmanship are top priority,” Monforte confirms.  “More time is put into the sewing of each garment so that they are built to last, even through the roughest play.  They are tailored to fit every body type perfectly.”
LUST_-15 Addicted Sportswear Launches Spring Collection
“They’re also interchangeable,”  adds Nir Zilberman, the brand’s USA agent.  “They’re perfectly suited to be worn on the field and in the bed.  Who says sports briefs can’t be sexy too?”
The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the steamy side of Addicted’s “Lust” collection.  The provocative images have  been a big hit on the brand’s social media.
Addicted is the sister line from Addicted, the popular men’s athletic wear company. Since  2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear.  It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.  
Addicted’s “Lust” collection is sold directly at addicted.es,  as well as at select retail partners worldwide.

Addicted Dives into Summer with a ‘Splash’

Addicted Splash Menswear Summer Gay Fashion
Photo by Leonardo Corredor.

Addicted Sportswear Dives into Summer with its ‘Splash’ Collection

1V7A9832 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

In celebration of summer, Addicted, the naughty little sister brand of ES Collection,  has unveiled its steamiest swim collection ever, “Splash.”    “This summer’s swimwear collection features bright, bold colors with one of a kind prints and tongue-and-cheek slogans,” explains the collections’ founder, Ed Suner.  “It’s playful, fun, a bit racy but also sporty, stylish, and designed to last so guys can enjoy the summer sun to its maximum.” 

“Addicted has never been known for subtle details, and this summer’s collection of swim gear is certainly no exception to that rule,” laughs Nir Zilberman, the brand’s USA agent.  “I’d venture to say ‘Splash’ is  Addicted’s wildest collection yet!”
1V7A9435 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

“‘Splash’ offers the quality, fit and comfort the Addicted brand is known for,” says designer Carmen Monforte.  “All gear is designed with fashionable gay men in mind.  They are intended for guys who feel good about themselves, are comfortable with their bodies and are daring enough to flaunt it.” 

Suits are made from fast drying, high stretch, lightweight fabric that is heat moulded for reduced seams and a contoured fit.   There is a wide range of designs in the collection from star, graffiti, floral and camouflage prints to shark and warrior motifs.  Some are emblazoned with tongue-in-cheek sayings like “Top/Bttm,” “Harder than a Rock,” “Slap Me” and “Slut,”  and some contain a removable pack up insert for extra boost and comfort.
As always, all garments are finely and meticulously crafted by Addicted’s superior artisan team.  “As a men’s fashion label, materials and craftsmanship are top priority,” Monforte continues.  “More time is put into the sewing of each piece so that they are built to last, even through the roughest summer play.  The suits are tailored to fit every body type perfectly.”
SUMMER18_-24 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

 The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the sexually charged side of Addicted’s “Splash” collection. 

Addicted is the sister line from ES Collection, the popular men’s athletic wear company. Since  2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear.  It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.  
Addicted’s “Splash” collection is sold directly at Addicted.es,  as well as at select retail partners worldwide.
SUMMER18_-3 Addicted Dives into Summer with a 'Splash'
Photo by Leonardo Corredor.

School of Fabulosity: Serena Williams

Serena Williams Catsuit Tutu Fashion Black

Serena Williams — the Black girl magic expert and tennis pro — has made some bold choices on the court at the 2018 US Open, and critics have been … well … critical. But what if the tutu and catsuit were about more than just fashion? And so what if they weren’t?

What I love about expressing fabulosity is challenging the norms of what should be worn on my body. I receive verbal harassment and laughs as if my total purpose of dressing up was to cause a commotion. My fashion choices (along with creating music) are the colors I use to paint my world. And although people in this world try to bring me down for showcasing my truth proudly, I stay in the game. Another perfect example of this concept was embodied through Serena Williams’ uniforms designed by Nike and Virgil Abloh worn in the US Open this year.

catsuitserena School of Fabulosity: Serena Williams
Photo by Clive Brunskill/Getty Images

Granted, I have never sat down and watched a full tennis match, but have seen multiple clips of Serena serving superhuman powers and looks on the court. And this year, Williams has reached an apex of style and power. When Serena wore her catsuit to the first match, she mentioned how she “felt like a warrior princess” in her Black Panther-inspired look, which was received with negative responses causing it to be banned because the uniform did not “respect the game”. But did they know she was wearing that suit for blood circulation? Were misogyny and racism behind that decision to ban the catsuit? This isn’t the first instance of Serena being “disrespectful” in the game.

In the early ’90s, Serena and her sister, Venus, received criticism for sporting beaded braids on the court, while other competitors (primarily white) wore ponytails. They continued to make bold choices with their hairstyles and uniforms — reinforcing the importance of presenting black style in their arena. Along with negative feedback for effervescent style choices, Serena Williams has been drug tested five times, according to the U.S. Anti-Doping Agency (versus her sister being tested twice). She has even taken to Twitter saying, “…and it’s that time of the day to get “randomly” drug tested and only test Serena. Out of all the players it’s been proven I’m the on getting tested the most. Discrimination? I think so.” But what’s so cool about Serena is that she still pursues this career. She stays with the mantra of doing whatever it takes to have a clean sport.

Screen-Shot-2018-09-07-at-10.57.28-AM School of Fabulosity: Serena WilliamsI really don’t know the full intentions (although they seem quite obvious) of the catsuit being banned, but Serena instead continues to answer with class and magic. The next couple of matches Serena was seen wearing tutus in black and light violet. Although the looks were more “gender appropriate”, Serena still made a statement by bringing more glitter to the game. As someone that walks this earth like a runway in the daytime, I felt an instant connection with the controversy around the catsuit. As fabulous people, our bodies are continuously policed and causing us to fear for our lives because our truth offends people who are scared to live theirs. Serena could continue responding with angry tweets and calling out the game for their blatant prejudice, but she has decided to twirl on her haters with style and extraordinary determination to be a strong voice for black girls and female athletes around the world.

julian-finney School of Fabulosity: Serena Williams
Photo by Julian Finney/Getty Images