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EXCLUSIVE: Adam Hancock Releases Jacock Men’s Underwear

Jacock Adam Hancock Underwear Men Ripcord

Adam Hancock isn’t just modeling underwear behind the bar of Ripcord anymore — now he’s created his own fashion line of men’s underwear.

(HOUSTON) – When it comes to underwear, nobody knows the topic better than the man who wears nothing but them as he’s serving up cocktails behind the inside counter at Montrose’s favorite leather bar, Ripcord. His name is Adam Hancock, and if you’ve ever been inside the watering hole located at 715 Fairview in Montrose, you’ve probably see him there serving up drinks clad in nothing but his skivvies. From the customers come no complaints — Hancock certainly does have the sort of body that constitutes showing off. But aside from his muscular frame, something patrons have noted isn’t just the fact that he is wearing underwear, but the brands of underwear he would wear. But for those who have been paying attention as of late, the brand worn most recently probably isn’t one they’d been familiar with before. After all, it was an invention of his own creation.

jacock1 EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo by Adam Hancock + Co.

That’s right. Just last week, bartender and newly-minted entrepreneur, Adam Hancock, released his own brand of men’s underwear under the name Jacock — a name he created using the initials of his first and middle name, plus the ‘-cock’ of his last name. As described on the official Jacock website,

“Gone are the days you have to tolerate crotch wedgies, sweaty balls, chafing and scratchy fabric.”

It continues by saying that, “Jacocks are the only underwear made for male comfort, support, flexibility and style,” describing that this is done by using breathable fabric, a support pouch for the penis and testicles which Hancock affection refers to as “Adam’s pouch”, comfortable elastic waist banding, hand-selected fabrics, and custom designs. With Hancock’s line of underwear contoured for the male anatomy, he’s created a line that utilizes science and style to enhance the experience of men’s underwear.

Jacock EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo courtesy of

Talking exclusively to About Magazine about the Jacock brand, Adam Hancock sat down with About Magazine’s fashion columnist, Stoo Gogo.

Stoo Gogo: First and foremost, tell me about yourself.

Adam Hancock: I’m from Arkansas. I moved to Houston eight years ago and started working as a go-go dancer. Nowadays you can find me either napping or slinging drinks at Ripcord in Houston wearing my Jacocks.

What are your intentions for creating the underwear line Jacock?

I’ve been working on Jacock for almost a year now. Of course, I never realized how much effort it was going to take to build the brand and the company. It’s been an amazing learning experience. Jacock is a problem-solutions brand. I want to make men’s lives better by giving them an underwear product that’s comfortable, flexible, and supportive — so they can feel good, simply. But over the years, you wouldn’t believe how many underwear I’ve bought and tried that really missed the mark. I choose fabric that’s flexible, plus all our underwear has a pouch (what I call, “Adam’s pouch”). It provides your assets support and prevents chafing. 97% of men hang either left or right. Only 3% of men (usually those 2.75 inches of package) hang straight. Traditional underwear is made for that 3% of the male population; but Jacock is here to change that.

jacock4 EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo by Adam Hancock + Co.

There are many male underwear brands on the rise. Why do you think underwear is important for self-expression personally and sexually?

Attitudes are contagious. I want guys to feel good, be relaxed and confident, and not all bunched up tight. Jacock underwear is more than just for self-expression. Actually, it’s more about self-confidence. When you are truly confident with what you have, who you are as a person, it translates to feeling good and eventually shows in every aspect of your life.

What is the vibe for this collection and the future of Jacock?

The first collection, which launched [at the time of this interview] 5 days ago, is really about the basics, our foundation styles. My first drawing board ideas were about getting down to what matters, what I really wanted this underwear to do. The vibe of the collection is: simple, sexy, classy.

In the coming months, we will be more risqué. We will be expanding into jockstraps and different styles of briefs while still ensuring comfort, support, and flexibility. It’s exciting to finally tell you all about Jacock.

jacock3 EXCLUSIVE: Adam Hancock Releases Jacock Men's Underwear
Photo by Adam Hancock + Co.

Follow Jacock Online

Facebook | Instagram | Website

Adam would like to thank his friends who aided him in the photography taken above. 

Contributions to this article were made by Anthony Ramirez. 


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Style.wav, No. 1: LU/X

Style.wav is a recurring fashion and beauty multimedia column created by Stoo Gogo & Gin Martini. This first installment features LGBTQ synth-pop artist LU/X (Luis Cerda), styling by Gin Martini, and creative direction by Stoo Gogo. 

Inspired by the visuals created by local band Wild Moccasins with Dario Robleto for their exciting new record, Look Together, Stoo Gogo and Gin Martini travel with up-and-coming, LGBQT synth-pop artist Luis Cerda (artistically known as LU/X) on a fantastical journey towards finding the freedom within music and beyond.

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Photo by Stoo Gogo.

Stoo Gogo: What are your influences as a musician?

LU/X: My influences often vary. Growing up we didn’t have cable, so I just grew up listening to Mexican artists like Juan Gabriel or Gloria Trevi. It wasn’t until I got the internet when I found artists like Gaga and CHVRCHES, just to name a few. Around 18, is when I started to enjoy pop music. It would take me to a whole different world. I didn’t know why I connected with it, but it just felt right. But lately, most of my influences are 80s or synth-pop driven. CHVRCHES, M83, and Depeche Mode are my current favorites.


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Photo by Stoo Gogo.

How would you describe your style as an entertainer?

It’s a forever work in progress. Most of my style started with me accessorizing my insecurities with masks and face makeup. Now, I am venturing more into taking risks. If I could dress the music I’m working on now it would be colorful with elements of grunge. It’s all about freedom. Sometimes when I create new songs I imagine what I’m wearing.

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Photo by Stoo Gogo.

How do you view your queerness within your work?

I’m starting to use [queerness] as a way to educate people. Especially for people who are stuck in a close-minded realm. I feel I am there, but I want to show people what it means to be queer. A song I’m working on now called “Oh, the Moonlight” is inspired by being gay as fuck [and] dancing. It’s actually inspired by you, Stoo, when I watch you dance. I even have one song talking about an ex. It’s hella personal and it’s very straight-forward about what happened in that relationship.

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Photo by Stoo Gogo.

What are your plans with your music in 2018?

I definitely want to finally want to put it all out there. I’m sitting on so many songs right now. For me, I’m growing into this mentality of independence. Something about that makes me feel good. If people like it, heck yeah. If they don’t … heck ya. The vibe of the new music is about a good time on a Friday night. You know, like, when I go out to Barbarella. I get so much freedom going out, but a lot of people feel self conscious dancing at the club. And with this [project] you don’t have to.

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Photo by Stoo Gogo.

And now a little more from Stoo & Gin:

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GIN MARTINI is a fashion and beauty contributor for About Magazine. She is also behind the looks of some of your favorite local drag artists. Between Running Gin Martini DesignsGin Martini Music, and teaching the youth how to sew over at Workshop Houston, she has been the go-to-gal for Last Minute Style. From Pride Superstar winner 2015 to Face Award nominee for Fashion Design of the Year, Gin is here to give you the Inside look at queer fashion in Houston, Texas. Gin lives in and works from Houston, Texas.

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STOO GOGO is a fashion and beauty contributor for About Magazine. Though he is known as the other half of BLING ST. (a local Pop band that received billing as the #1 Houston Album of 2017 by the Houston Chronicle), Stoo has always utilized fashion as a tool within his creative and personal lives. By collaborating with Gin Martini, Stoo is ready to explore the fabulosity living in Houston. He lives in and works from Houston, Texas.

Review: TomboyX Clothing

TomboyX Women underwear

TomboyX — the women’s clothing line for you ladies searching for underwear that provide the comfort and breathability that men’s underwear provide — sent us some products to test out. Here’s what About Magazine seems to think.

I am a size 16, hour glass-shaped woman who wears a size 38H bra. Having larger breasts has made buying clothing an … interesting experience. If it fits in the waist, I look like a porn star. If it fits up top, I’m wearing a circus tent. That being said, it’s always nice to come across brands who create clothing with the thought of all women’s body types in mind. Let’s take a look at a few that I was lucky enough to try on for size (no pun intended).

tb1 Review: TomboyX ClothingThe Essentials Soft Bra XL

I was pleasantly surprised that this fit me! It is incredibly rare for any top that isn’t made by exact bra size to fit me and be comfortable. The fabric is so very soft. Even the band is soft! It also stays very well. The essential soft bra will cradle your ladies like a warm, pink, fuzzy cloud of awesome and understanding. I will wear this around the house for the rest of my life. The only complaint I have with this bra, isn’t just with this bra. It’s with every soft bra. THE DREADED UNIBOOB! However, I find that it doesn’t particularly bother me.

boyshorts Review: TomboyX ClothingThe Boy Shorts XL

Okay, but can we talk about how good my ass looks in these? These boy shorts matched the essential soft bra! Yay for matching undies! This fun, Halloween print was perfect for a romp through Phobia, the haunted house. These undies are soft. Hella soft. I forgot I was wearing them, soft. This is the softest band I’ve ever had hug my fabulous hips. They are also flattering in all the right places. 10/10

Brief_BT_Dogs2_1000x Review: TomboyX ClothingThe Dog Days Iconic Briefs

First, these briefs are from a new series of underwear. They are featuring dogs vs. cats! Which do you like better? I love them both! My three rescue dogs (Elvis, Blondie, Axl Rose) and my two rescue cats (Buster and Billy Idol) can testify to that. Dogs and cats! Living together! Oh my! This particular pair features dogs. It has the signature soft band and fabric. It is really cute on my assets. I enjoyed these quite a bit.

About the Company

TomboyX might be one of my new favorites. They pay a living wage to everyone in their company. They use a phenomenally diverse set of models for their clothing. They include and celebrate our trans brothers and sisters. After the unfortunate comments from Victoria’s Secret this past week, it’s nice to see other quality underwear companies that we can shop our consciences with. They have a huge variety of styles for all sizes. Their nudes cover a spectrum of colors. I’m particularly fond of their 9-inch briefs. They feel amazing, and protect my thighs from being so awesome, that they rub together and start a fire.

I have yet to see a bra that they’ve made that can lift and separate my ginormous breasts. I sincerely hope they’re working on it! The price point is a bit high for many people. If you’re used to running down to Target and grabbing 7 days’ worth of undies for $20, these will probably give you sticker shock. If you’re used to buying Calvin Klein, however, with the loyalty rewards, these are a great deal.

Overall, the more I learn about TomboyX, the more I love it. I highly recommend that you support them. I know that price can be a huge concern; but with that being said, I’ve been wearing TomboyX for a while and can say that the product is quality and their products hold up. Moreover, I feel comfortable saying that I this is a company I can also support with a clear conscience. The company is earth eco-friendly, and they pay their employees a livable wage, which makes the slightly higher cost worth paying. Lastly, they had my body in mind when they created these clothes; and they have your body in mind, too.

Addicted Brings ‘AD Fetish’ Summer Line to Retailers

AD Fetish Addicted Kink Menswear Clothing Fashion 1

Menswear Line, AD Fetish by Addicted, Brings Summer Lovin’ into the Sex Dungeon

(NEW YORK CITY) – Ever since Olympic medallist and figure skater Adam Rippon showed up on the Oscars red carpet last month in an S&M inspired tuxedo that included a leather harness and bow tie, fetish has been everywhere! Now Addicted, the popular men’s wear line, is luring guys even deeper into the forbidden subculture with AD Fetish, their edgy collection of kink wear. The collection features stylish tank tops, jock straps, harnesses, singlets, lingerie, leather items and even cock rings, finely and meticulously crafted by Addicted’s superior artisan team. “Customers were craving a harder line of gear that re-imagined the Addicted brand for the S&M scene,” explains founder Eduardo Suner. “Our AD Fetish collection blends fashion with erotica. It offers the same quality, fit and comfort found in our popular sports collection, but as the new summer campaign depicts, takes the fun into the dark, steamy depths of the sex dungeon.”

FETISH2018_-6 Addicted Brings 'AD Fetish' Summer Line to Retailers
Photo by Leonardo Corredor

“The gear doesn’t just look good, it feels good,” continues Nir Zilberman, the brand’s USA agent. “The leather is softer than traditional fetish gear. Shirts and pants are tailored to fit every body shape perfectly. And while traditional fetish wear breaks or rips quickly, AD Fetish is built to last, even through the roughest play.”

“The team has had fun experimenting with materials such as rubber, leather, and transparencies for these latest creations,” says designer Carmen Monforte. “We were also careful to keep in mind the significance a particular color has to the community and the very specific message it delivers,” she adds. Traditionally, colors have been used to depict a guy’s sexual preference from blue meaning DTF to red, a more aggressive DTF, and yellow (DTF with water).

AD Fetish is the first fetish line from Addicted, the popular men’s wear company. Since 2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear. It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.

The AD Fetish collection is sold directly at, as well as at select retail partners worldwide.