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Calvin Klein’s spring collection is OUT, and it’s all about what YOU do!

Do you touch it, sleep or flaunt away in your Calvins? CK want to know. Kicking off their brand new spring campaign  and photographed by– Tyrone Lebon, are Kendrick Lamar, Sung Jin and Justin Bieber.

Bieber stripped down into his underwear and shared some shots on Instagram to kick off the #mycalvins campaign – including one where he gets his leg over a statue.

Also featuring in the campaign are hip-hop artist Joey Bada$$ and the rather stunning model Daniel Hivner. Joey prefers to pledge in his calvins, while Daniel ‘goes and sees’ in his…

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Now that the some of the biggest names on Instagram have told you what they do, it’s time for you to let them know. Keep your eye on the hashtag #mycalvins, for the sudden rush of hot guys – hopefully in their underwear. Thank you Calvin Klein.

Check out the video from the campaign right here:

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Blake Casey
Blake Casey is About Magazine’s News Director For digital content. Blake has been with About Publications since the launch in 2008 and his team has made About Magazine the LGBT leader it is today! Blake@about-online.com