Addicted Sportswear Dives into Summer with its ‘Splash’ Collection
In celebration of summer, Addicted, the naughty little sister brand of ES Collection, has unveiled its steamiest swim collection ever, “Splash.” “This summer’s swimwear collection features bright, bold colors with one of a kind prints and tongue-and-cheek slogans,” explains the collections’ founder, Ed Suner. “It’s playful, fun, a bit racy but also sporty, stylish, and designed to last so guys can enjoy the summer sun to its maximum.”
“Addicted has never been known for subtle details, and this summer’s collection of swim gear is certainly no exception to that rule,” laughs Nir Zilberman, the brand’s USA agent. “I’d venture to say ‘Splash’ is Addicted’s wildest collection yet!”
“‘Splash’ offers the quality, fit and comfort the Addicted brand is known for,” says designer Carmen Monforte. “All gear is designed with fashionable gay men in mind. They are intended for guys who feel good about themselves, are comfortable with their bodies and are daring enough to flaunt it.”
Suits are made from fast drying, high stretch, lightweight fabric that is heat moulded for reduced seams and a contoured fit. There is a wide range of designs in the collection from star, graffiti, floral and camouflage prints to shark and warrior motifs. Some are emblazoned with tongue-in-cheek sayings like “Top/Bttm,” “Harder than a Rock,” “Slap Me” and “Slut,” and some contain a removable pack up insert for extra boost and comfort.
As always, all garments are finely and meticulously crafted by Addicted’s superior artisan team. “As a men’s fashion label, materials and craftsmanship are top priority,” Monforte continues. “More time is put into the sewing of each piece so that they are built to last, even through the roughest summer play. The suits are tailored to fit every body type perfectly.”
The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the sexually charged side of Addicted’s “Splash” collection.
Addicted is the sister line from ES Collection, the popular men’s athletic wear company. Since 2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear. It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.
Addicted’s “Splash” collection is sold directly at Addicted.es, as well as at select retail partners worldwide.