Steve Grand “All American Boy” Gets Houston Ready
(Houston, Texas) Steve Grand caught the attention of the world when his music video for the country-inspired “All-American Boy” hit viral gold in 2013. The song became a smash, viral hit, thanks in part to the self-produced and self-financed video, which went from zero to a million views on YouTube in a matter of days, all without the help of a label, a manager, or an agent.
The imagery was pure Americana—campfires, American flags, country roads, whiskey, and hunky, shirtless men. But there was a twist. The song and video (now with close to 4 million views and counting) both depict a situation familiar to many people—an unrequited crush of someone out of reach, that burning desire for someone you can never have.
It’s a universal truth, but Steve’s story was even more affecting, because he was telling that story from the perspective of a gay man who had a crush on a straight man. It’s not something that has ever been depicted in music quite so overtly. Grand gained views and fans overnight and after it was discovered that he had previously been an aspiring model with sexy underwear shots in his portfolio it only propelled his career.
Grand later mounted a hugely successful Kickstarter campaign to fund his first album, All American Boy. It was the third most-funded music project ever in Kickstarter history, bringing in $327,000. While it’s become more common for celebrities to come out casually, without the fanfare or announcements on covers of magazines, Steve says it’s just as important as ever.
“While people say this is no big deal anymore, who cares? You know who cares? The kids who are still really struggling with this. The kids who feel like they would still rather be dead than live life as a gay person.”
“I’m thinking about them all the time when I’m doing these things because deep down we all just want to be loved, we want to experience love, we want to give love, we want to take in love, and we want to feel valued and understood.” He knew that gambit for “All American Boy” would work: no one had ever seen or heard anything quite like it before.
“What made the story impactful was the apparent dichotomy of a same-sex love story set against a very Americana backdrop—old cars, whiskey, American flags, and friends by a campfire.”
The weekend of October 2, Grand will come to Houston to perform live as part of the Diana Foundation’s Country Dinner Weekend. Recognized as the oldest continuously active gay organization in the United States, the Dianas were founded in 1953 with the mission of raising and distributing funds to organizations serving the gay community.
Event Page on Facebook.